Contexts: Source

Office Dummy, or Prototype, Issues

A dummy, or prototype, issue is a magazine issue produced to show to potential advertisers or for advance in-house editorial review. This office dummy of Flying Stories, Vol.2, No. 1 (May 1929) includes a four-page check sheet, editors’ notes (on pages 6, 7, 14, 15, 17, 24, 25, 30, 31, 37, 43, 47, 51, 57, 62, 63, 65, 69, 77, 80, and 81), and the following listing (attached to front cover): Checked for paid and staff ER 4/16/29; Notification letters sent BM 4/17/29; Carded lists checked ER 4/17/29; Rate sheets checked ER 4/16/29; Checked for rights AE 4/22/29; Contents page checked for Accounting Dept. AE 4/22/29; Contents page checked for Mr. Williamson’s Dept. X; Publication registered in pass book RW 5/8/29; File EHW 4/30/29.

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